Using This One Simple Word Helped Treble My Site's Profits
by Michael Cheney
This article is very important.
In fact, the chances are it will give you more sales from your website.
Now I'm not suggesting you're low on sales but we could all do with
more sales right?
I first started using this word on my website about a year ago. Using
the word changed the whole focus of my website, my business and my
life!
Sounds unbelievable doesn't it?
But it's not, it's entirely true and I want to share it with you.
You want to know what this word is don't you? Okay then - no more
messing around then.
This word is the reason you are reading this article and the reason you
carried on reading after the first paragraph. Have you guessed it
already? The single most important word you need to use on your homepage
is "YOU"!.
You. You. You.
Using 'YOU' Brings Success
Using the word 'you' on your homepage can have dramatic effects on how
effective your website is at converting visitors into enquiries and
sales. Using the word 'YOU' gets across your business' message in the
only way that truly works - from the customer's point of view.
Now you might be thinking this is all obvious stuff. And it is! But
just remember to look at the next few homepages you visit and see how
many site owners are not following this simplest but most effective of
rules.
Most businesses fall into the trap of wording things in this way:
"We provide such and such a product. We are industry-leaders.. We are
based in .."
What you should be doing is changing the entire angle and 'voice' of
your website around from an anonymous corporate 'brochure-type-speak'
into a more personal YOU-focused angle. Take a look at my homepage and
you'll see what I mean - www.websitemarketingbible.com . Now take a look
at your homepage - how many 'YOU's have you got on your page?
So Why Is Using 'YOU' So Important?
Because YOU are the most important thing in YOUR universe. You don't
want to hear about me, my company, what we do or what our strengths are
- you want to hear what's in it for YOU.
Studies show that you should have around 70% of all sales and marketing
literature comprised of words like 'YOU', 'YOUR', 'YOURS' etc. This
might seem like an uphill struggle at first and your initial attempts
might not read too well but you will soon get the hang of it.
Can You Play YOU-Gymnastics?
You can actually start treating it like a game. It takes time but
eventually you will master the skill of turning any sentence around from a
'WE', 'US' or 'OUR' statement into a 'YOU' or 'YOUR' statement.
I urge you to revamp your homepage and get rid of any 'WE's or 'OUR's
that you have and reword everything to put the customer at the heart of
the matter. Now we're just talking about the homepage here but really
you should be applying this principle to your entire website.
How The Word "YOU" Changed My Life
When I first learned of this golden rule it changed my website totally.
I went from talking about my business and products on the site to
talking directly to my customers and putting things across in a way which
meant most to THEM. It also made me take a step back and re-draft all
my corporate literature adopting this same YOU principle. But the story
doesn't end there..
I realised that putting 'YOU' at the heart of my business
communications and my business as a whole was actually the starting point for
something far deeper. Ask any successful person and they will tell you that
'givers gain' - that is, if you give first and receive second you will
achieve more than the person who takes first and thinks of giving
afterwards.
It was then that I realised that I needed to start putting the 'YOU' at
the centre of my whole life. I realised that to every other single
person in the world - they were the most important thing that existed.
I listened more and made better relationships.
I empathised more and made more sales.
I gave more and felt more rewarded.
I could go on but feel that YOU need to go off now and start
implementing this powerful technique for YOUR website!
I wish YOU great success!
Michael Cheney
Author of The Website Marketing BibleTM
Download Your FREE Sampler Of The Website Marketing BibleTM Now And Get
FREE Bonuses Worth £159 ($288) - http://www.websitemarketingbible.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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