Using Press Releases to Generate Free Publicity for Your Home-Based Business - Finally, don't give...
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Finally, don't give up. If your first press release isn't gobbled up by the newspapers, send another - and another, and another. Make sure your press releases are actually newsworthy or would serve as interesting human interest stories, and send no more than one per month. Eventually, your persistence should pay off. Either you'll finally win over the editor, or he'll give in just to get you to stop sending the press releases! Either way, a newspaper story about your home-based business can spread the word more efficiently and economically than almost any form of paid advertising. The time and energy you put into crafting and submitting the press releases will be well worth the effort.
About the Author:
Anthony Samuel is a successful entrepreneur with 10 years experience in the home based business industry. He reviews home business opportunities and shares his industry views at http://www.find-a-home-based-business-opportunity.com
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