Using Press Releases to Generate Free Publicity for Your Home-Based Business - Make sure your...
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Make sure your headline will really catch the editor's eye - newspaper editors get bombarded with dozens of press releases every day, so you have to make sure yours stands out. One good way to do this is to leave the reader wanting to find out more. Don't give away the whole story in your headline, just give them enough to catch their interest.
Your headline should be in a larger, bold-faced font. You can put a longer sub-title underneath it, more thoroughly explaining the purpose of the press release, but that's optional.
Next, you'll want to begin the actual body of the press release. Start with a dateline, such as Ann Arbor, MI (09/14/2006)--, all italicized as shown. Then make sure you write the most important information in the first paragraph, as many times editors will give up on a press release if it doesn't interest them in the first few sentences. You need to hook the reader in!
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