Using Press Releases to Generate Free Publicity for Your Home-Based Business - A word of...
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A word of caution: If your home-based business is located in New York City, Chicago, Detroit, or even a "smaller" town like Green Bay or Portland, your odds of getting newspaper coverage are greatly diminished. Chances are, your home-based business will not be featured on the front page of the Los Angeles Times, but that doesn't mean you shouldn't give it a shot. Better yet, you can send your press releases to smaller publications specific to your industry.
How Do I Format My Press Release? Begin by using company letterhead. If you don't have any, now would be a fine time to make a minimal investment in the professionalism of your business's image. Or, if you prefer, you can create your own letterhead in a simple program like Microsoft Word. The result can be just as good if you're a skilled computer user.
Next, create an attention-grabbing headline for your press release. Just imagine what your dream headline would be if it could appear as written in the newspaper.
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