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Using Press Releases to Generate Free Publicity for Your Home-Based Business
By: Anthony Samuel
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    Table of Contents:
  • Using Press Releases to Generate Free Publicity for Your Home-Based Business
  • A word of...
  • Make sure your...
  • Some Final Tips...
  • Finally, don't give...

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    Using Press Releases to Generate Free Publicity for Your Home-Based Business - A word of...

    (Page 2 of 5 )

    A word of caution: If your home-based business is located in New York City, Chicago, Detroit, or even a "smaller" town like Green Bay or Portland, your odds of getting newspaper coverage are greatly diminished. Chances are, your home-based business will not be featured on the front page of the Los Angeles Times, but that doesn't mean you shouldn't give it a shot. Better yet, you can send your press releases to smaller publications specific to your industry.

    How Do I Format My Press Release? Begin by using company letterhead. If you don't have any, now would be a fine time to make a minimal investment in the professionalism of your business's image. Or, if you prefer, you can create your own letterhead in a simple program like Microsoft Word. The result can be just as good if you're a skilled computer user.

    Next, create an attention-grabbing headline for your press release. Just imagine what your dream headline would be if it could appear as written in the newspaper.

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