Using Press Releases to Generate Free Publicity for Your Home-Based Business
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Local newspapers love to write articles about home-based entrepreneurs.In fact, if you wait long enough, a beat reporter will probably track you down. But why wait? Make the reporter's job easier and score some free publicity for your business by sending the newspaper a press release.
Why Would Newspapers Care About My Business? Almost everyone has fantasized about storming into their boss's office and saying, "Take this job and shove it!" When newspaper subscribers read about home-based business owners, they're able to live vicariously through your success. "You see, Marge, this guy did it - so can we!" Of course, Marge and her husband will probably never take the plunge into home-based business ownership, but that's beside the point. The point is that newspapers love to run articles about businesses just like yours - and reporters would love it if you made their jobs easier by sending them press releases.
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