Using Ads and SEO to Monetize your Website or Blog - SEO Content
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Last but not least, featuring content that has been optimized for the search engines on your blog or website is another useful way to monetize your site. So, how does it work? Search engine optimization (SEO) is a process that improves the volume and quality of traffic from search engines by placing targeted search results for keywords in the copy of your site. Usually, the earlier or "higher" a site is presented in a search engine, such as Google's results page, the more searchers will visit that particular site.
Eye tracking studies performed by scientists have found that online searchers scan a search results page from top to bottom and left to right while looking for a result relevant to their search. It's for this reason that using optimized content to get your site to the top of a search engine's results page is so important if you want to drive traffic to your site, because placement near the top of the rankings greatly increases the number of searchers who will visit your site.
The most common approach to SEO for content features keywords, but other types of SEO techniques target different types of searches including images, local searches, and industry-specific vertical search engines.
If you are trying to monetize your website or blog, chances are you don't have the money necessary to pay in-house search engine optimizers to research keywords for your site. Fortunately, including optimized content into your site can be as simple as using Google AdWords to do research of your own for specific keywords and then posting content on your website that includes keyword-heavy articles.
If you're in the beginning stages of creating your website or blog, you may want to look into SEO tactics that can be incorporated into web site development and design. The term "search engine friendly" can be used to describe website designs, URLs and shopping carts that are very easy to optimize.
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