Use Collaborative Approach - and Get Leveraged Earnings
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By helping others to grow their business you ensure growth of your own business. I have seen this theory work even while dealing with competitors. This confirms one of the golden rules - you get what you give to others.I have been involved in building and running factories to generate profit and credibility - right from constructing foundations for machines and buildings up to the point of developing customers and retaining them. In the process I have had to deal with many agencies - suppliers, customers, consultants, government officials, licensing firms and many others.
Whenever I negotiate a deal with these agencies, I always have two considerations at the back of my mind. One of them is cost reduction and the other one is the prospect of entering into long-term relationship. It is often possible to resort to arm-twisting to get a deal which appears better for you. But there is a better approach - the collaborative approach.
Collaborative Approach - Let us take the case of a supplier or a vendor. While it is possible to force a deal in your favor, collaborative approach makes that unnecessary. In this approach you actually work with the vendor as a consultant to help him to reduce his cost of sale, and then get the savings passed on to you. This creates a win-win situation, good relationship develops and long-term source of supply is ensured.
Similar approach works with customers also. Customers can be helped in growing their business, in solving their technical problems and other issues. This may not give immediate monetary benefit, but there are longer-term advantages. One obvious benefit is that loyal customers are developed. Another equally important benefit is that customers actually advertise for your products. This is a no-cost advertisement endorsed by actual user of your product.
Network marketing uses a collaborative approach that makes it really appealing. It is unfortunate that network marketing or multi-level marketing is not really considered as respectable as it deserves to be. This may be because many network organizations have disappeared because of faulty systems or un-ethical practices. Many programs did not have any products to sell; their business was only recruiting down line members. Such programs and associated legal issues should be totally avoided.
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