Unique Selling Proposition - Your Competitive Advantage!
(Page 1 of 4 )
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your
business special in the eyes of your customers and/or
prospects.
You can do this by creating what's called an Unique Selling
Proposition or USP and then effectively convey that USP to
your target market via your marketing efforts and business
performance.
This is particularly crucial if you're operating in a highly
competitive market.
----------
What Is An Unique Selling Proposition?
----------
Your USP is the one thing or idea that sets your business
favorably apart from your competitors'. It's a statement
of Advantages you bring to your customers that differentiate
you from your competitors.
It's the focal point around which the success and profitability
of your business is built and so you must be able to state it
and fulfill it honorably and effectively. It's always stated
in terms of the benefit it delivers to your customers.
Think about this...
"What's the one thing that makes your business unique and
distinct? Why should people buy from you and not from your
competitors? Do you promise great value, benefit or service?"
Advantages could include factors like a broad range of product
selection, superior customer service, highest quality, best
prices, and so on.
Next: Effective USP Components... >>
More Online Business Help Articles
More By Jase Dow
