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Top Ten Lessons Learned in Internet Business
By: Developer Shed
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    Top Ten Lessons Learned in Internet Business
    by Shelley Lowery

    Since starting my Internet business back in 1997, I have
    learned many lessons along the way. These lessons have
    played a major role in my success, and I'd like to share
    them with you.

    Lesson #1

    Collecting your visitors' email addresses should be one of
    your top priorities.

    Start collecting email addresses the moment you put your
    site up. Developing a list of targeted potential customers
    is an absolute must.

    Although publishing an ezine is usually the best route to
    go, it is not a necessity. You can use your list to send out
    web site updates, product updates, or whatever you'd like.

    Lesson #2

    Your web site can either make or break you.

    A professional looking web site will play a major role in
    your success. If you aren't secure in your abilities to
    design a professional looking site, you will be much better
    off hiring a professional.

    Lesson # 3

    If you want to make a lot of money, you must create a niche.

    A niche fills a specific customer need.

    People want products and services that fulfill a specific
    personal need. If you are the first to fulfill the need,
    you'll reap the rewards.

    Lesson # 4

    Generating web site traffic takes a lot of time and effort.

    The key to generating a lot of traffic to your site is
    getting your link on as many sites as possible. Sure,
    listing your site with the Search Engines is your first
    step; however, you must not solely rely on Search Engines to
    bring you traffic.

    My two biggest traffic generators are as follows:

    Affiliate Program - Having your own affiliate program is one
    of the best ways to get hundreds, even thousands of links to
    your web site.

    Providing a Free Product or Service - Providing your
    visitors with a free product or service is a great way to
    drive traffic to your site.

    For example, I offer a free article syndication service.
    This service provides free content for web sites branded
    with a link to my site.

    Lesson # 5

    Selling your own products and services is much more
    profitable than marketing affiliate programs.

    Some of the top Internet sellers include:

       • Software
       • Information
       • Private sites
       • Internet services

    Lesson # 6

    People do not like to be sold. You will be far more
    successful if you have a sincere desire to assist your
    potential customers. This can be accomplished by writing
    informative articles, courses, tutorials, or even providing
    advice within discussion forums in your area of expertise.

    Trust plays a major role on the Internet. You must build
    your credibility with your target audience.

    Lesson # 7

    Automation can save you hours of valuable time. Although
    there are certain areas of business that must be personally
    dealt with, there are many areas that can be completely

       • List management
       • Customer follow-up
       • Welcome messages
       • Thank you messages
       • Order processing
       • Order fulfillment
       • Order confirmation

    This can be accomplished using autoresponders, scripts and
    software programs.

    Lesson # 8

    Organization is an essential part of developing a successful

       • Create a daily work schedule for an organized approach
         to each day.
       • Use an email program that will filter your messages
         into specific folders.
       • Organize your computer folders and files for quick and
         easy access.
       • Create a "Frequently Asked Questions" page to lessen
         support requests.
       • Create templates for frequently used messages.
       • Create a page (residing on your computer) that contains
         a list of affiliate programs you're promoting. Include
         your log-in information and hyperlinks for easy access.

    Lesson # 9

    Customer satisfaction and support should be your top

    Lesson # 10

    You have to spend money to make money. You must be willing
    to invest in your Internet business including:

       • Computer
       • Internet Access
       • Software
       • Domain Name
       • Web Hosting
       • Education (books, courses, etc.)
       • Advertising

    Lesson # 11 (I know, there were only supposed to be ten, but
    this one is important...)

    SPAM is a four letter word and will be treated as such.

    Although this list is far from complete, these lessons
    should provide you with some basic guidelines to assist you
    in developing a successful online business.

    Copyright © Shelley Lowery 2003. All Rights Reserved

    About the Author:

    Shelley Lowery is the author of Web Design Mastery - An in-
    depth guide to professional web design. And, Ebook Starter -
    A complete ebook design kit. Subscribe to Etips and receive
    a free copy of the highly acclaimed ebook, "Killer Internet
    Marketing Strategies."

    You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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