Top Ten Great Headline Ideas
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What Makes a Great Headline? Headlines are far more important than the copy beneath them.If you don't use headlines within your chapter, on your web home page, or in your web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.
Apply These Top Ten Headline Ideas and Prosper
1. Needs to compel and propel the skimmer to stay and go to sales copy beneath if on your web site. Your book chapter headlines should lead your reader by the hand to what he wants to know. They can be questions or statements, but make them clear, and if possible make them sizzle.
2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.
3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.
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