To Site or Not To Site That Is The Question
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If you don't have a website, then you might not realize all the great things they can do for you.Maybe you think there wouldn't be any point, because your business is too small - or maybe you don't even have a business! Perhaps you think it'd be a lot of work for little reward. Or maybe you paid big bucks for a site back during the dot-com 'boom' days, only to get nothing but trouble out of it and shut it down a year later. Whatever your situation is, though, you need (or maybe even want) a website, and I'm here to tell you why.
The Virtual Customer Just Walked On By
Sooner or later, someone's going to type your name into a search engine. What do you want them to find? A little space your competitor will be only be to happy to fill? That's your customer who wanted to find you, and if you don't have a website then you're letting them down - they expect you to be online. For many people, you might as well not exist if you can't be found with a search engine. Not having a website is like not bothering to get listed in the phone book. Whether it's customers or old school friends you're hoping for, very few people are going to find you if you aren't online. If you can I recommend you register your name as a domain name, this will make it easier for people to find you and it will come in handy if you want a personal website or even a business one. For a business one it gives the impression that if you are willing to put your name on it then it must be good.
Next: A Little Speculation... >>
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