Three Ways To Generate New Business - Cultivate your current...
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Cultivate your current clients.
Itís much easier and cost-effective to sell an existing customer
additional services than to go out looking for new ones. Thatís
what makes the pitfall of having one big client so insidious Ė
the smaller clients that you are tempted to shove to the side may
actually bring in more business than your current big client if
you give them the same stellar products and services.
Schedule monthly meetings with your clients to find out how you
are doing and to learn what they see on the horizon for their
own business. Show them how you can help fill their goals and
dreams. Youíll be amazed at how much a couple of hours of your
time will pay off.
Contact is the most important element of marketing. If you donít
have time to do anything else, make sure you contact at least 10-
20 potential or current clients each month. Doing so will help
keep that business coming in and your company healthy.
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