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Three Ways To Generate New Business
By: Jase Dow
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    Table of Contents:
  • Three Ways To Generate New Business
  • Once you have...
  • Cultivate your current...

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    Three Ways To Generate New Business - Once you have...

    (Page 2 of 3 )

    Once you have all your contacts input, you can send targeted e-
    mails or letters to your potential clients. Make the messages
    short and sweet, as well as informative. People look forward to
    getting valuable information, so give it to them. Follow up with
    a phone call to find out if the information was helpful and if
    your company can provide goods or services.

    Even the busiest entrepreneur can send 20 e-mails each month and
    follow up with them. Schedule the time on your calendar to do

    Create an “elevator pitch.”

    Try to pare down your company’s products and services to a
    sentence or two. Start by writing down what you do and then
    edit. This is a great exercise, especially if you offer a wide
    variety of goods and services, to help you clarify your top

    Most people want to try to throw in everything they do. For
    example, if you’re a landscape designer, you may be tempted to
    talk about turf, bedding plants and terracing. Instead, tell
    people “I’m a landscape designer. I help people create their
    own backyard oasis.”

    If at all possible, get specific. If you are a graphic designer,
    be sure to add your specialties. Don’t just say, “I’m a graphic
    designer.” Do say, “I’m a graphic designer specializing in e-
    newsletters and interactive web sites.”

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