Three Ways To Generate New Business
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One of the biggest challenges for small business owners is finding a fast, effective way to bring in new customers.Thatís because most owners must wear several hats Ė bookkeeper,
technical support representative, human resources manager and
marketer. And, of course, owners must provide quality goods or
services. Finding the time to market can be especially difficult
if you are a one- or two-person operation.
The reality is that spending the time to market is essential to
maintaining or growing a business. It helps you avoid one of the
biggest pitfalls in small business: relying on a big client or
two for the lionís share of your companyís revenue.
Two things often happen in this scenario. First, business tend
to provide preferential treatment to the older, bigger client
rather than to smaller, new client, which may cost some business.
Secondly, businesses find themselves in a tenuous position by
putting most of their eggs in one basket. If the primary client
leaves, the company could be economically devastated.
A healthy company always has new clients coming in the door as
well as happy existing clients. You can rely on word of mouth
to get those new clients on board, but usually itís not enough.
Here are three tips to help you stay on top of marketing efforts.
Hire someone to create a database of that huge stack of business
cards that youíve been keeping in your top desk drawer. Make
sure itís a database you can easily use for emails or mailings Ė
like your Microsoft Outlook contacts or ACT! Having all your
potential customers at your fingertips is money well spent.
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