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Three Ways To Generate New Business
By: Jase Dow
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    Table of Contents:
  • Three Ways To Generate New Business
  • Once you have...
  • Cultivate your current...

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    Three Ways To Generate New Business

    (Page 1 of 3 )

    One of the biggest challenges for small business owners is finding a fast, effective way to bring in new customers.Thatís because most owners must wear several hats Ė bookkeeper,
    technical support representative, human resources manager and
    marketer. And, of course, owners must provide quality goods or
    services. Finding the time to market can be especially difficult
    if you are a one- or two-person operation.

    The reality is that spending the time to market is essential to
    maintaining or growing a business. It helps you avoid one of the
    biggest pitfalls in small business: relying on a big client or
    two for the lionís share of your companyís revenue.

    Two things often happen in this scenario. First, business tend
    to provide preferential treatment to the older, bigger client
    rather than to smaller, new client, which may cost some business.
    Secondly, businesses find themselves in a tenuous position by
    putting most of their eggs in one basket. If the primary client
    leaves, the company could be economically devastated.

    A healthy company always has new clients coming in the door as
    well as happy existing clients. You can rely on word of mouth
    to get those new clients on board, but usually itís not enough.
    Here are three tips to help you stay on top of marketing efforts.

    Get organized.

    Hire someone to create a database of that huge stack of business
    cards that youíve been keeping in your top desk drawer. Make
    sure itís a database you can easily use for emails or mailings Ė
    like your Microsoft Outlook contacts or ACT! Having all your
    potential customers at your fingertips is money well spent.

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