Three Big Mistakes that Cost You and Your One Person Business Big Money!
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Most one-person businesses don't flounder because their products or services are below par. They struggle because their owner's lack of business skills or business practices gets in the way of being profitable.Are you making these big mistakes?
1. You don't tell people what you do in a way that helps them buy. People buy when they understand what they get, what problem you'll solve for them, how you'll stop their pain, or increase their pleasure. Focusing on what you'll do, where you went to school, what steps you'll take, how hard you'll work for them, won't get you sales. Letting them know what pain you'll take away, what pleasure you'll bring, how they'll feel better, be better, when you're finished will go much further in getting to yes. Sell the sizzle, what your prospect can see, feel, and experience, not the steak, the steps you'll go through, how long you trained, the effort you'll put in.
Your bottom line will thank you...and so will your satisfied customers and clients.
2. You don't know your leads to sales ratio...so you consistently miss making the money you want and need to make. Knowing your ratio helps you understand what you need to do to get more sales.
Your marketing efforts will bring you potential customers.
Your sales ability will convert those potential customers into paying customers. If you are getting lots of potential customers, and not enough sales, take a sales class, pick up a good sales book, ask a buddy to help you learn to sell better.
On the other hand, if you're closing most of the qualified leads you get and you're still not making enough money, start working on your marketing efforts. Either increase the sizzle in your marketing efforts, making you look like the solution potential prospects will want, or increase the scope, the number of potential prospects you approach.
Next: You aren't willing... >>
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