The Pitfalls of Using Technology for Technology's Sake
by Diane Hughes
Being a long-time Internet entrepreneur, I have made certain observations over time. Most people who start an online business seem to go through certain phases. They make the same mistakes, and they react the same to different circumstances. All the while, they never realize that much of this behavior sends a glaring red signal that they are undoubtedly newbies.
There is nothing wrong with being a newbie (after all, I wasnt born this brilliant <grin>). But ask any novice and they will tell you that they dont want to appear to be a beginner. Thats why I recently felt the need to bring attention to a typical newbie mistake that youll want to avoid. That mistake is using every single piece of new Web technology you can find JUST because it is available.
I understand the appeal of new technology. However, before loading up yet another animated graphic or phasing Web page, ask yourself a few questions.
1. Will this technology add value to my site? By value I mean something that will enhance (and not clutter) your Web visitors experience. Other than being cool, will the technology help in some way?
2. Will the technology cause an inconvenience to my visitors? Will an all Flash home page force visitors (even repeat visitors) to sit and watch a two-minute long movie each and every time they come to your site? Will tons of animated or rotating graphics files make your home page load extremely slow? Web surfers are very impatient people, you know. I can tell you from experience, they wont wait.
3. Does the technology require that my site visitor do anything? Will your visitors have to download any special software or plug-ins to see your site with this new technology? If so, skip it! It isnt worth the chance of visitors clicking away.
4. Is the technology stable? Is the chat program youve installed reliable? Does that new java script work the way it should? Does that streaming video feed skip and crash? If your new technology doesnt perform up to speed 99% of the time, it isnt worth causing aggravation to your visitors.
Before making any technological enhancements to your site, think about your visitors. Yes, the new technology may be cool, but if it doesnt offer some true value to your customers, you would most likely be better off and more professional looking without it.
Banging your head against a wall just trying to make some
money with your internet business? Tired of books, manuals,
and lectures that give you ideas, but don't help you actually
turn ideas into profits? ===>> http://madmarketer.com/diane
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