The Internet for Businesses: Demystified PART 1 of 3 - Connectivity is the...
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Connectivity is the key. You have to begin the process of having sites connect to you that have relative content value to your site first and foremost. At the very least, you have to begin the process of having sites connect to you on the Internet regardless of the type of business that connects to you (within the bounds of good taste).
Machines control the Internet. And, in the machine world, who you know takes the form of links from one site to the other. The more links to a site, the more value the machines put on that site. The more links from sites with relative content value, the better. The more value a site has in the machine world, the higher it is ranked on volume related searches; searches that matter. Sure, the values and quantities of links adjudicated by the machines as good are in a state of constant flux. But, one thing will never change: the need to rank one site higher than another based on the needs of the individual. As a result, connectivity will always be at the top of the list of criteria, right under visitor usage.
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