The Internet for Businesses: Demystified PART 1 of 3 - Words are the...
(Page 3 of 6 )
Words are the new currency of the Internet. And there are only two types of words that you need to own. Those are category words and territory words. If you are a pool builder in Shreveport you are not too concerned about the lady in Los Angeles searching for a pool builder. But, you should be concerned that someone in Seattle moving to your city, Shreveport, is searching for a homebuilder and since you are a pool builder in Shreveport, it would be great if the homebuilder they found is connected with you through the Internet, either directly or indirectly, so that you have a better chance of selling the pool for that new home. Whether they find you through that process or not, it is the connectivity that causes your Search Engine ranking to go higher which in turn increases your opportunity for qualified leads.
WHO YOU KNOW
Everything in life starts with a whoyouknow. The Internet has obfuscated the traditional definition of relationships. Ironically, the Internet fosters connectivity in huge quantities, which is where the problems begin. Who do you choose? What words do you search for? The Internet as the center of all marketing and communications strategies has redefined whoyouknow as links. It is those links that play a key role in boosting your ranking on meaningful searches pertaining to what you sell.
More Online Business Help Articles
More By Jase Dow