The Internet for Businesses: Demystified PART 1 of 3 - Your business has...
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Your business has to make a fundamental paradigm shift if you are to succeed in increasing your Internet Visibility to a level that is producing profits. Your website must become more business center than brochure and the key to that shift is connectivity.
GET CONNECTED WITH OTHERS WHO DO WHAT YOU DO IN NONCOMPETING TERRITORIES
The Internet has fueled the global marketplace. For businesses such a homebuilders, the result of this new global dynamic is the business is harder to find because it is now competing with other businesses just like it in other cities and states and with lots of related businesses interested in owning the same keywords. The opportunity in this new marketing world is businesses that share the same business as you do in noncompeting territories are now your biggest asset when it comes to creating Internet Visibility.
EXAMPLE: If you are a homebuilder, it is a valuable commodity to have you connected (linked with the same textual coding) to other homebuilders around the country and vice versa. The two of you share the same category words. It is that connectivity that helps each of you win searches in your territory (city).
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