The Internet for Businesses: Demystified PART 1 of 3
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Winning searches is hard to understand for most business owners.Many marketing gurus from the traditional media world (TV/Radio/Newspaper) do not understand what it takes to win searches. In fact, there are surprisingly few SEO (Search Engine Optimization) firms that truly understand the nuances of winning search in the worlds of Google and Yahoo.
Any SEO firm can get you to number one on Google.
Yes, any SEO firm can get you to number one on Google for a search that does not matter. Winning searches is about beating the competition for ownership of the number one Internet currency; words. But, if you are ranked number one on Google for words that do not matter, what good is it to you? Make sure you understand this. Any SEO firm can get you to the top of a search for words no one is typing or infrequently typing into search engine browser windows. Because there is no value and no traffic associated with those words.
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