Testimonials--Your Secret Sales Force - Avoid the...
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2. Avoid the “Rah, rah, Bob is great” style of testimonials. Customers get very little from cheerleader comments.
3. Try to obtain your testimonials as close as possible to the customer’s greatest satisfaction from your product or service. This is when they are most excited to tell others about what they have experienced. That excitement carries over into their testimonials.
4. Get testimonials come from a credible person who has nothing to gain from giving the testimonial. Testimonials from experts or famous people add power to your testimonials.
5. Make sure the testimonial is specific and detailed. It’s much better to say “I realized a 19% increase in profits,” rather than “I improved my profits.” Which statement do you find more believable?
6. Use the person’s own words in the testimonial, even if they aren’t grammatically perfect.
7. Make it easy for customers to give you testimonials.
8. Include the name and the city where the person lives. Adding a photo or audio gives the testimonial even more power.
9. Get the customer’s permission to use the testimonial.
10. Thank your customers for the testimonials.
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