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Testimonials--Your Secret Sales Force
By: Al Hanzal
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    Table of Contents:
  • Testimonials--Your Secret Sales Force
  • Testimonials make you...
  • Testimonials set you...
  • Avoid the...
  • If you're not...

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    Testimonials--Your Secret Sales Force - Testimonials set you...

    (Page 3 of 5 )

    Testimonials set you apart from your competitors. Few small business owners recognize the power of good testimonials. By using them in your business, you separate yourself from your competitors.

    Is there any wonder why some call testimonials you best sales person?

    Not All Testimonials are Equal

    Most testimonials are dull and boring. If you are going to add this ingredient to your business, why not use the best? Use the following framework to make testimonials a powerful tool in your business.

    Framework of a Good Testimonial

    I am a customer just like you.
    I had a problem and I wanted the same benefits as you.
    I wondered if there was a solution.
    Now, I know there is a solution.
    This solution will also work for you.
    Testimonials that follow this thought process lead customers to buy your product!

    The following are 10 rules for creating powerful testimonials in your business.

    Proven Techniques to Power Testimonials

    1. Start by listing the benefits of your business--those things that make you unique and special. Get testimonials that speak directly to these benefits. Your prospect wants to hear about how you are going to make their life better.

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