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Testimonials--Your Secret Sales Force
By: Al Hanzal
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    Table of Contents:
  • Testimonials--Your Secret Sales Force
  • Testimonials make you...
  • Testimonials set you...
  • Avoid the...
  • If you're not...

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    Testimonials--Your Secret Sales Force - Testimonials make you...

    (Page 2 of 5 )

    Testimonials make you more believable. Customers trust what others, especially people like themselves, say about the results they receive from your business.

    Testimonials provide a tract record for your business. They show that customers have gone before them and been successful in using your business.

    Testimonials create more customer loyalty. Once they put their name on a testimonial, customers feel obligated to stand behind their decision, even if it doesn’t turn out the way they proclaimed in their testimonial.

    Testimonials create a sense of security for your customers. Everyone loves to be part of the “in-crowd”—to join others who are using your product.

    Testimonials cement the selling process. Testimonials raise the excitement of the customer’s interest in your product. It makes them more eager to purchase by reducing the buying anxiety.

    Testimonials give you insights into why customers are buying your products. People will state in their testimonials why they bought from your business. Their reasons may different from your reasons.

    Testimonials improve your performance. The more compliments you receive in testimonials, the more you want to maintain and enhance your business performance.

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