Testimonials--Your Secret Sales Force
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Adding the Secret Ingredient to Grow Your Profits!Successful small businesses have more customers, who buy more often and have more loyalty. Yet, when you look closer, these same businesses do not have superior products or services. What secret do they use?
Successful small business owners use this secret—plenty of good testimonials. These testimonials become like a powerful sales force for their businesses. The average small business owners keep this potential “sales force” locked in their closets.
In this article, I'll show you how good testimonials improve your bottom line. You will also learn the formula for creating good testimonials so you can start making more and better sales right now.
How Testimonials Attract and Improve Your Sales
We live in skeptical times. Customers, especially internet buyers, are very nervous about letting go of their money. Customers want to believe your claims because they want the benefits your product promises.
But customers don’t want to be hurt or disappointed or look foolish. So, they resist their urges. If you don’t overcome this customer skepticism, you lose the sale. They leave. You may never know how close they came to making a purchase!
How can testimonials change this picture and help overcome customer skepticism? Here are some of the ways good testimonials will make a difference in your business.
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