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ONLINE BUSINESS HELP

Ten Reasons Why People Don't Buy From You
By: Developer Shed
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    2004-08-14

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    Ten Reasons Why People Don't Buy From You
    by Dan Brown

    Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.


    1. You don't make people feel safe when they order.
    Remind people that they are ordering through a secure
    server. Tell them you won't sell their e-mail address
    and all their information will be kept confidential.


    2. You don't make your ad copy attractive. Your ad
    lists features instead of benefits. The headline does
    not attract at your target audience. You don't list any
    testimonials or guarantees included in your ad.


    3. You don't remind people to come back and visit.
    People usually don't purchase the first time they visit.
    The more times they visit your site, the greater the
    chance they will buy. The most effective way is to give
    them a free subscription to your e-zine.


    4. You don't let people know anything about your
    business. They will feel more comfortable if they know
    who they are buying from. Publish a section called
    "About Us" on your web site. Include your business
    history, profile of employees, contact information etc.


    5. You don't give people as many ordering options as
    possible. Accept credit cards, checks, money orders,
    and other forms of electronic payments. Take orders
    by phone, e-mail, web site, fax, mail, etc.


    6. You don't make your web site look professional.
    You want to have your own domain name. Your web
    site should be easy to navigate through. The graphics
    should be related to the theme of your web site.


    7. You don't let people read your ad before they get
    your freebie. When you use free stuff to lure people
    to your web site include it below your ad copy or on
    another web page. If you list the freebie above your
    ad they may never look to see what you're selling.


    8. You don't attract the target audience that would
    buy your product or service. A simple way to do
    this is to survey your existing customers to see what
    attracted them to buy. This information will help
    you improve your target marketing and advertising.


    9. You don't test and improve your ad copy. There
    are many people who write an ad copy and never
    change it. You have to continually test and improve
    your ad copy to get the highest possible response
    rate.


    10. You don't give people any urgency to buy now.
    Many people are interested in your product but they
    put off buying it till later and eventually forget about
    it. Entice them to buy now with a freebie or discount
    and include a deadline date when the offer ends.

    ------------------------------
    Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with The Paid Surveys Report, introducing a very successful paid surveys database. http://www.paidsurveysreport.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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