Take the Wheel - Drive Customers to your Website
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So you own a small business and you have made the decision to build a simple website to gain internet exposure.Or maybe you already have a website that no one visits? You can be the proud owner of the slickest website you have ever seen, but if you aren’t getting any traffic because it’s not properly optimized you have wasted a good chunk of change and a lot of your valuable time. Weather you are building a site from scratch or tweaking one that already exists, consider these web hosting and marketing tips to help drive traffic to your website:
For Web Hosting:
1) Start with keywords - Think about terms potential customers would use to find you in a search engine. What would you type in if you were looking for your business?
2) Use a keyword selector tool - Type your keywords into a keyword selector tool to see how many people have searched on the term in the last 30 days. Look for terms in the 2k-10k range that are relevant to your site.
3) Use domain names which match your keywords – My client advertises products that are geared toward leadership skills development. In addition to leadingonedge.com he also has leadership-skills.info and a handful of others.
4) Use keywords throughout your web pages - Put your keywords in the title, description, keywords, graphics, and written text.
5) Use a keyword density analyzer - Check your website against a keyword density analyzer to see how frequently a specific keyword is used. Shoot for 3-15% density.
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