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Starting a Biz When You Don't Know Anything
By: Developer Shed
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    Starting a Biz When You Don't Know Anything
    by Kevin Nunley

    Sometimes you see a great business opportunity that comes with
    plenty of customer demand and oodles of potential profits. The
    only problem is, you don't know anything about running that kind
    of business. You may never have run a business at all.

    Don't let that stop you. Some of the biggest profits in the
    business world are earned by franchisees: people who are members
    of a franchise. McDonalds, Wendy's, Subway and thousands more
    are franchised organizations.

    As a franchisee, you'll be required to follow the company system
    to the letter. Most tell you what to sell, how to get it, how to
    present it, how to price it, and how to market it. They may
    even require you use a particular accounting system.

    While that might tie the hands of some more independent
    entrepreneurs, somebody who wants lots of guidance can fit
    perfectly into the franchise system.

    Sam Walton, the founder of the now giant Wal-Mart chain, started
    out as a Ben Franklin variety store franchisee. Knowing very
    little about running a store, Sam followed the Ben Franklin
    system for years, eventually building a big regional chain of
    highly profitable stores.

    Boost your business with Kevin's 10,000 free marketing ideas
    great for promoting for $1 a day. See Reach
    Kevin at or 603-249-9519.

    What's Wrong With Overture and Google AdWords?

    by Kevin Nunley

    Just about every day I hear from somebody who says, "I get 200
    hits a day to my site but no sales." When I ask how they get all
    those visitors who don't buy, they tell me from advertising in
    pay-per-click search engines and on Google.

    This is such a common problem that a number of theories are
    starting to circulate. One of my favorites is Overture is paying
    people in poor countries to sit all day and click on paid links.

    The real reason behind the lack of success with pay-per-click
    visitors is probably a lot simpler. These people don't buy from
    you specifically, because they have so many other choices.

    When you search for "website promotion," you don't just find one
    listing, click there and buy. You click through a number of the
    listings, maybe even page after page. Because you have so many
    choices, it may take you several days of research before you buy.

    What can you do to improve sales with pay-per-click advertising?
    Design your landing page for somebody who wants to find out about
    you and your service with a nothing more than a quick glance.
    Include your main benefits in a bold headline. Give your product
    or services key features in short bulleted text. Include the
    price in large type. Also have a few customer comments that tout
    your main benefits.

    Kevin Nunley and his staff of top writers will write your web
    page copy so it sells! And you'll get it cheaper and faster than
    almost any writing service on the Net. See
    Reach Kevin at or 603-249-9519.

    Small Store Competes With Big Box Corporation

    by Kevin Nunley

    Often a small store will find itself competing head-on with a
    major supersized Kmart, Target, CompUSA--you name it. As these
    big corporations search for more and more market share, they are
    moving into more and more suburbs and small towns.

    What do you do if your small store has to compete with these much
    larger "big box" stores? First off, forget trying to beat them
    on price. Their massive bulk discount buying and computerized
    distribution will keep them way ahead while you quickly go broke.

    Instead, keep your customers by doing things the big stores
    can't. Greet your customers by name if possible. People love it
    when the manger or owner rings up their purchase.

    Answer questions and offer advice to customers. The hourly
    worker at the big competitor probably doesn't know nearly as much
    about the product or service as you do.

    Get involved in the community. Sponsor kids' sports, church
    bulletins, and charity drives. You want your name listed where
    residents are used to seeing hometown businesses promoted.

    Look for specialty areas where you can go deep. Most big stores
    cover lots of variety with very little depth.

    Boost your business with Kevin's 10,000 free marketing ideas
    great for promoting for $1 a day. See Reach
    Kevin at or 603-249-9519.

    Value of The Soft Sell

    by Kevin Nunley

    In recent years we've heard a lot about how much more effective a
    hard sell can be. The idea is to go after the prospective
    customer with all the facts, benefits, stories, and attention you
    can give them. In short, put pressure on the customer to BUY NOW
    while they are still interested.

    The problem with that approach is probably clear to most of you.
    Even when you walk into a store or visit a site ready to make a
    purchase, you don't want a sales person putting a lot of pressure
    on you.

    I know many times I'll go into a store looking for a specific
    item, but when the eager sales person descends on me asking if
    they can help, I answer "no thanks, just looking." The point is
    I want to have a little more time--unpressured--to make up my

    This same soft sell principle works with Internet marketing and
    email. I've noticed prospects often buy if I write in an email
    "we can have your project ready in two days." But sales drop
    quickly if I rephrase that line to create more pressure: "we can
    have your project ready in two days IF you order today."

    I'm not saying hard selling doesn't work. It often does. But be
    aware when your prospect wants a softer sell. Be there to
    provide additional information, but be careful not to add too
    much pressure.

    Kevin Nunley writes both hard sell and soft sell copy for your
    site, email, or mail marketing. See his popular and affordable
    copywriting deals at Reach him at
    kevin@drnunley.comm or 603-249-9519.

    Getting Your Press Release to Media

    by Kevin Nunley

    I was reminded again this week just how cheap and effective a
    press release can be to get your business in front of a LOT of

    Stephanie McHue, owner of The Running Woman Errand Service, said
    she reviewed the press release tips on my site, then tried her
    hand at writing her own press release. "It was published in the
    major newspaper on a Sunday with a big picture and story," she

    Your local media are always on the lookout for interesting
    businesses in your area. This week I've seen my local paper do
    big stories on a muffler shop with an employee competing for the
    "fastest pipe bender" championship. The strapping young guy
    bending an exhaust pipe made for a great photo. The paper also
    covered a local barber who has been running his own one-man store
    for 40 years...and a bakery that sells to police officers, school
    teachers, and kids from their back door during the early hours of

    Look for the things that make you, your employees, or your
    business interesting to the media. Newspapers like a good story,
    TV wants something that makes a good photo, and radio loves
    anything that is funny, entertaining, or even sad.

    Media organizations have gone wild filtering their email. I
    suggest you email your press release, then regular mail it to the
    media outlet, then call to point out you sent it (I'll get a howl
    from editors for telling you to call, but it's the plain truth
    the more noise you make, the more likely some of those editors
    will notice you).

    Kevin Nunley spent more than 20 years writing and reading news
    for radio and TV. He knows what media are looking for in a press
    release. See his affordable press release deals at Reach him at or

    Getting a Sign For Your Store

    by Kevin Nunley

    Signage, as it is called in retail, can be quite expensive.
    Those big, colorful, creative signs that adorn the outside of big
    stores often cost thousands.

    Yet few things are more important in marketing. Great signage can
    make or break a business that depends on local traffic.

    Here are a few things to keep in mind.

    1. The businesses that need a great sign are ones that depend on
    impulse visitors for lots of sales. If you are one of the only
    businesses of your type providing a specialized product or
    service to a very interested group of prospects, you probably
    don't need much of a sign. Your customers will find you.

    2. Think hard about signage while you're choosing your store or
    office location. Zoning and landlord rules often tell you
    exactly what kind of sign you'll be allowed to have.

    3. Prices of signs vary widely. When I looked around my local
    area, one supplier estimated my sign would cost $600. I was able
    to get an online sign company to design AND manufacture a MUCH
    better looking sign for $275 including shipping (see ).

    4. A basic rule of sign designers is the fancier your sign
    looks, the harder it is to read. If you want people to be able to
    spot your name while driving by at 40 miles per hour, keep your
    lettering big, bold, and simple.

    Kevin Nunley has more than 10,000 marketing tips for you to
    peruse free of charge. See his site at
    Reach him at or 603-249-9519.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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