Social Networking for Professionals - Your Professional Profile
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Always write your professional profile with marketing in mind. Make it easy for people to contact you, make it easy for them to find out more about you and make it easy for them to see just what you’ve got to offer. All of this can be done in a single, well-planned profile.
The email address. Make sure your actual email address, and not just the email link provided by the networking site, is available to the public. You can open a free email account with many different sites, so if you like, just create a special email for this public box. You never know when someone will contact you with new offers and information, but you do know they never will if you don’t offer the means.
The links. Include links in your profile. Remember, this is about self-promotion so don’t ever shy away from promoting yourself when it comes to professional networking. You should absolutely feature a link to your professional home page on your profile, as well as links to any of your work or other professional profiles you’d like to show off.
The information. Include a crisp, well-written professional biography on your profile page. Make sure this has a business, and not a personal tone. Write the bio in the third person -- that is, write as if you are describing someone other than yourself -- and be sure to include your professional achievements and background.
If your professional profile does nothing else for you, it’s at least always there promoting you as a professional person. You can create a profile and never visit the networking site again, and yet still you could receive opportunities because the profile exists. Social networking for professionals is a form of advertising, and it really works.
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