Shopping Cart Web Sites: 13 Ways to Evaluate an E-Commerce Provider - Does the solution...
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10. Does the solution allow you to easily create additional pages? Does the solution allow/provide that each of your products has it's own web page? This key feature will pay big dividends in the long run. More pages means the search engines will index more pages and that means more chances for shoppers to land on your pages when they are searching for your products.
Evaluate Customer Service
11. Some solutions are 'hosted', some you install on your computer and host anywhere. In general, a hosted solution will require less technical knowledge and you'll get the benefit of "one stop service". If you have a problem or question, you'll contact the provider. A hosted solution may involve a higher monthly fee. If the solution requires you to install software on your computer and find your own host, you'll need more technical knowledge. When you encounter a problem, you may have some difficulty in pinning down whether the problem is with your computer, the software, or your hosting company.
12. Get references. Contact a few current customers and ask if they are happy. Be specific. Do they get good service? Do they feel they are getting a good value? Do they get sales? You can't lay all the blame for a site with low sales on the ecommerce provider, but hearing from current customers that they do get sales is a positive indicator.
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