Shopping Cart Web Sites: 13 Ways to Evaluate an E-Commerce Provider - Do not use...
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3. Do not use a shopping cart that requires the shopper to sign up for an account before they can buy. Requiring a shopper to sign up for an account is a barrier that will reduce your conversion rates. Do not use a cart that doesn't show shipping charges until the end of the checkout process. Shoppers want to know how much shipping will add to the cost of their order and many will abandon their cart if they need to enter personal information just to find out.
Evaluate Search Engine Placement
4. Check the google page rank on some of the sites in the providers portfolio. You can find out by visiting the Google Page Rank Checker at http://www.prchecker.info/check_page_rank.php. Enter the home page url (for example: http://www.thesite.com) of the site you want to check. If the page rank of the home page is not at least 3 or 4, you'll probably want to look elsewhere. Sites with a pagerank of 0 are new and have not been ranked by Google yet.
5. Pick a few sites that use the software you are considering and try to find them in Google, Yahoo, and MSN. If you can't find them, it's not a good sign. I recommend clicking to a product page on the site. Choose a 3 word phrase that you think represents what is found on the page. Your phrase should include words that are on the page you are viewing. Enter that phrase in a search engine and see if you can find the site. Try this several times with a few sites- if you can't find any results, chances are no one will find your site either.
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