Seven Steps to Starting Your Internet Business - Getting Customers To...
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Step 6: Getting Customers To Our eBay Store
You may have noticed that eBay Stores show up in your search results when you are surfing the web for products. This is because your eBay Store has a unique URL (web address) just like a website. What does this mean for you?
You can place your eBay Store web address on your business cards. You can add the web address to your signature line on every email you send out. You can find hundreds of free online classified ad sites on the Internet to post your address. And, you can make your eBay Store searchable by the search engines by electing that option when you establish your eBay Store.
After the eBay Store has been producing well for you, you will establish a website. Every serious online business ultimately has their own website with their own name.
Step 7: Establish The Website
Establishing a website consists of three steps: securing a domain name, designing the website, and finding a web hosting service.
A domain name (the www.yourname.com of your business) is easy to secure. Simply contact any online accredited registrar, like godaddy.com or register.com. Pay a yearly fee (about $8.95 for a .com name) and get the name of your choice (if itís available). If it isnít available, choose a name that references your product or is easy to remember.
Website design can be done without professional assistance but not very effectively for a novice. You donít want a website that looks like a beginner did it. Get help with the design and writing your web site copy. Effective copy can make a huge difference in how many people buy from your web site.
Having a professional writer do all your copy will probably be too expensive. Instead, write your copy yourself and have a professional writer fix it up. It may take no more than an hour of their time. Become an expert on your product or something related to your product. Experts are in constant demand. Everyone wants to buy from an expert. Becoming known as an authority is probably easier than you realize.
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