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Sell More by Giving Something Away
By: Developer Shed
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    Sell More by Giving Something Away
    by Debra Cohen

    When someone receives something of value for free, trust and good
    feeling naturally arise. Giving away a free item or service are
    very effective marketing strategies. They will acquaint a new
    person with your product and company plus can be a non-agressive
    means to re-contact former customers or clients.

    Whether you work off-line or online, are in private practice,
    part of a mlm or are employed by a corporation, giving away
    freebies works to increase business and distinguish you from
    your colleagues.

    For many people, there is a lot of discouragement due to getting
    minimal results by placing ads randomly in various ezines,
    newspaper classified ads and website pages.

    Here are some concrete examples and strategies that have proven
    to be effective:

    1) Many local newspapers will run without cost a free service
    listing in the announcements section. If you are a lawyer,
    consultant, massage therapist, chiropactor or have a related
    service set aside a 2 hour block on a Friday and send out a
    press release such as, *Dr Jinet will be available for free
    15 minute phone consults Friday, Oct 13 from 3-5 at xxx-yyyy.

    3) If you have sample sizes of an item, you can set up a booth
    at a local fair and distribute it for free with contact info
    enclosed. For a web-based business, a free ebook or report are
    good. Make yourself standout by offering e-mail consults on the
    ebook or report you give away.

    3) As a social worker and yoga teacher, I was looking to expand
    my practice and classes. I wrote a 24 page booklet on Stress
    Reduction in Daily Life, incorporating tips from yoga, psychology
    and meditation. At a local health food store, I put them on the
    counter under the bulletin board. That week 2 new people attended
    my class and I received a new psychotherapy client. As added
    pluses, my therapy client gave the booklet to her best friend who
    began session. A month later a financial planner in my yoga class
    bought 500 booklets to give as a free Christmas gift to her
    clients with her sticker on the cover. She has re-ordered 500
    booklets 2 years in a row and it has been a useful viral tool
    for her business.

    4) Think outside of the box. If you see someone locally giving
    a seminar (or online doing a teleseminar) is there a package
    you can give them they can add as a bonus? Can you find someone
    already active with a mailing list, workshop or busy shop that
    can use a free item or service for their customers?


    Debra Cohen, LCSW is a licensed Social Worker and Certified
    Yoga Teacher. Send an e-mail to
    for information on increasing your business by placing your
    sticker on her booklets as a holiday gift for your customers.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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