Sell More by Giving Something Away
by Debra Cohen
When someone receives something of value for free, trust and good
feeling naturally arise. Giving away a free item or service are
very effective marketing strategies. They will acquaint a new
person with your product and company plus can be a non-agressive
means to re-contact former customers or clients.
Whether you work off-line or online, are in private practice,
part of a mlm or are employed by a corporation, giving away
freebies works to increase business and distinguish you from
For many people, there is a lot of discouragement due to getting
minimal results by placing ads randomly in various ezines,
newspaper classified ads and website pages.
Here are some concrete examples and strategies that have proven
to be effective:
1) Many local newspapers will run without cost a free service
listing in the announcements section. If you are a lawyer,
consultant, massage therapist, chiropactor or have a related
service set aside a 2 hour block on a Friday and send out a
press release such as, *Dr Jinet will be available for free
15 minute phone consults Friday, Oct 13 from 3-5 at xxx-yyyy.
3) If you have sample sizes of an item, you can set up a booth
at a local fair and distribute it for free with contact info
enclosed. For a web-based business, a free ebook or report are
good. Make yourself standout by offering e-mail consults on the
ebook or report you give away.
3) As a social worker and yoga teacher, I was looking to expand
my practice and classes. I wrote a 24 page booklet on Stress
Reduction in Daily Life, incorporating tips from yoga, psychology
and meditation. At a local health food store, I put them on the
counter under the bulletin board. That week 2 new people attended
my class and I received a new psychotherapy client. As added
pluses, my therapy client gave the booklet to her best friend who
began session. A month later a financial planner in my yoga class
bought 500 booklets to give as a free Christmas gift to her
clients with her sticker on the cover. She has re-ordered 500
booklets 2 years in a row and it has been a useful viral tool
for her business.
4) Think outside of the box. If you see someone locally giving
a seminar (or online doing a teleseminar) is there a package
you can give them they can add as a bonus? Can you find someone
already active with a mailing list, workshop or busy shop that
can use a free item or service for their customers?
Debra Cohen, LCSW is a licensed Social Worker and Certified
Yoga Teacher. Send an e-mail to mailto:firstname.lastname@example.org
for information on increasing your business by placing your
sticker on her booklets as a holiday gift for your customers.
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