Running Your Online Business
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I had a very nice conversation with one of our members a while ago regarding her business.She has been in business for 11 years with her current company, which is a traditional business started long before the Internet came around.
She has been successful for those 11 years and is still doing very well. She started her online business several months ago with the same products as her traditional business. The problem was her online business was only costing her money and to date she has made no sales, but has spent over $1,500 in advertising and marketing--just for the online side of her business alone.
Here is a news flash. Business is Business! I do not care whether you are on the Internet or in a shopping mall. The same basic principles apply to both businesses.
1) You have a product
2) You need to advertise to get customers to buy your product.
3) You need to support your customers who buy your product from the advertising you did.
4) You need to build a loyal customer following, so you can maintain a profitable business.
Many people believe that because they are selling online that some of these steps can either be skipped or they need to go overboard in one area or another. Customer service on the Internet is for the most part--non-existent. Companies that tell you they will get back to you in 48 - 72 hours might as well tell you they are closed.
The bottom line regarding selling online, whether you have your own product or you are just going to focus on reselling affiliate programs, you will need to advertise, and you will need to take care of your clients.
There is no magic about online selling. As an example, our members purchased an ISOR membership for a reason and other people will purchase for similar reasons.
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