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ONLINE BUSINESS HELP

Rescuing Work At Home Moms From High-Priced Internet Marketing Tools!
By: Developer Shed
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    2004-11-24

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    Rescuing Work At Home Moms From High-Priced Internet Marketing Tools!
    by Robert Decker

    Moms who use online tools are generally paying far too much for them
    because they haven't yet looked into the alternative. We'll tell you about
    that in a minute, but first...

    What's the most important tool we need? A website, of course. No
    brainer. Without a website, potential customers can't find out if we have
    what they need.

    Next, you should at least have an autoresponder to help automate your
    marketing efforts and an ad tracker to keep track of which ads are pulling
    and which are a waste of time. These two are a "must have".

    Hold up a minute...

    Before we go any further, let's establish that we do not recommend
    using a complimentary autoresponder, ad tracker or any other no-cost
    marketing tool. We all know that you don't get something for nothing,
    don't we?

    Who, in their right mind, is going to "give" you a professional marketing
    tool without somehow extracting something from you in return? A crazy
    multi-millionaire?

    No-cost autoresponders usually have other people's ads on the message
    your responder sends out. Do you really want your potential customers
    to see someone else's ad on your promo message? We didn't think so.

    A good autoresponder generally costs around $20 monthly and a decent
    ad tracker around $20 a month. That totals $40. There's no longer a
    need to pay that much!

    Those who sell online tools at those prices may give all kinds of reasons
    why theirs is worth the price. And, maybe they are. If the product is
    good and the buyer is happy, we don't have a problem with them charging
    what the buyer will pay.

    That's capitalism at work. We once paid those prices. We no longer do.

    So, what's the alternative to paying high prices for Internet marketing
    tools (without having to give up quality)?

    It's called "bundled" services. This is when a company takes multiple
    products or services and bundles them into a neat package so that the
    consumer gets several services at a considerable lesser rate than if they
    bought them separately.

    You've probably noticed the major telecommunications and TV cable
    companies bundling services recently. It's very effective. The consumer
    wins and the companies benefit. You'll be seeing more of it.

    Warning...

    Look for an Internet marketing tools company that offers "solid" tools and
    not "fluff". Those that offer fluff are only interested in taking your money
    and giving you as little as possible (thereby increasing their profits).
    We've seen a bunch of these.

    Fluff stuff can be things like: eCourse training (instead of "live" support),
    an eBook bonus that you can get anywhere for nothing, "insider secrets"
    reports, Etc. Things that are solid workable tools at all.

    By the way, there are no "insider secrets". If the supposed marketing
    strategies worked so well and they have been secret, why would they tell
    you? Wouldn't they keep it to themselves and become gazillionaires?

    Solid tools are things like: an autoresponder & list manager, ad tracker,
    URL rotator system, online conferencing center, "live" training & support,
    Etc. Workable tools to help in building your online business.

    Note: There is nothing inherently wrong with eCourse training, eBooks,
    special reports or other informational products (in their right place). But,
    trying to pass them off as a substitute for solid tools is not the place.

    The hallmark of a good Internet marketing tools company (or any type of
    company) is one that operates on the "Golden Rule Principle". They give
    you more in product "use value" than what you pay.

    The products or services are actually "useful" in building your business
    and the seller see's that you receive an abundance of them.

    This creates a happy and loyal customer who will tell their friends. You
    and your friends are winners and the seller certainly is too. That's the
    way to run a business!

    How can you know when you've found such a company? Look at the
    product usefulness. Are they solid tools or fluff? Are you getting your
    money's worth or paying for hype?

    Go to Google.com (or your favorite search engine) and do a search for
    "Internet marketing tools". If you place your search subject in quotes
    (as done above) Google will pull up around 145,000 results.

    Are there any Internet marketing tool companies that operate on the
    Golden Rule Principle and have bundled a useful arsenal of online tools
    at a truly reasonable price?

    Not many. We found a few. Only one or two seem to be really
    extraordinary. Most continue to sell individual online tools at very high
    prices.

    Most that offer bundled products and services have seen fit to
    bundle a lot "fluff" with a few tools and try to pass that off as a good
    deal. Good for them (increases their profits) - bad for you (lightens
    your wallet). Happy hunting moms!


    copyright 2004 Robert Decker

    Rob and Mona Decker have been full-time home-biz networkers for nine
    years and thrive on helping others find their home-based business niche.
    Their current focus is matching online business builders with quality
    Internet marketing tools that fit their budget.
    http://www.BestInternetMarketingToolsInfo.info
    mailto:FindOnlineTools@sbcglobal.net

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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