Rescuing Work At Home Moms From High-Priced Internet Marketing Tools!
by Robert Decker
Moms who use online tools are generally paying far too much for them
because they haven't yet looked into the alternative. We'll tell you about
that in a minute, but first...
What's the most important tool we need? A website, of course. No
brainer. Without a website, potential customers can't find out if we have
what they need.
Next, you should at least have an autoresponder to help automate your
marketing efforts and an ad tracker to keep track of which ads are pulling
and which are a waste of time. These two are a "must have".
Hold up a minute...
Before we go any further, let's establish that we do not recommend
using a complimentary autoresponder, ad tracker or any other no-cost
marketing tool. We all know that you don't get something for nothing,
Who, in their right mind, is going to "give" you a professional marketing
tool without somehow extracting something from you in return? A crazy
No-cost autoresponders usually have other people's ads on the message
your responder sends out. Do you really want your potential customers
to see someone else's ad on your promo message? We didn't think so.
A good autoresponder generally costs around $20 monthly and a decent
ad tracker around $20 a month. That totals $40. There's no longer a
need to pay that much!
Those who sell online tools at those prices may give all kinds of reasons
why theirs is worth the price. And, maybe they are. If the product is
good and the buyer is happy, we don't have a problem with them charging
what the buyer will pay.
That's capitalism at work. We once paid those prices. We no longer do.
So, what's the alternative to paying high prices for Internet marketing
tools (without having to give up quality)?
It's called "bundled" services. This is when a company takes multiple
products or services and bundles them into a neat package so that the
consumer gets several services at a considerable lesser rate than if they
bought them separately.
You've probably noticed the major telecommunications and TV cable
companies bundling services recently. It's very effective. The consumer
wins and the companies benefit. You'll be seeing more of it.
Look for an Internet marketing tools company that offers "solid" tools and
not "fluff". Those that offer fluff are only interested in taking your money
and giving you as little as possible (thereby increasing their profits).
We've seen a bunch of these.
Fluff stuff can be things like: eCourse training (instead of "live" support),
an eBook bonus that you can get anywhere for nothing, "insider secrets"
reports, Etc. Things that are solid workable tools at all.
By the way, there are no "insider secrets". If the supposed marketing
strategies worked so well and they have been secret, why would they tell
you? Wouldn't they keep it to themselves and become gazillionaires?
Solid tools are things like: an autoresponder & list manager, ad tracker,
URL rotator system, online conferencing center, "live" training & support,
Etc. Workable tools to help in building your online business.
Note: There is nothing inherently wrong with eCourse training, eBooks,
special reports or other informational products (in their right place). But,
trying to pass them off as a substitute for solid tools is not the place.
The hallmark of a good Internet marketing tools company (or any type of
company) is one that operates on the "Golden Rule Principle". They give
you more in product "use value" than what you pay.
The products or services are actually "useful" in building your business
and the seller see's that you receive an abundance of them.
This creates a happy and loyal customer who will tell their friends. You
and your friends are winners and the seller certainly is too. That's the
way to run a business!
How can you know when you've found such a company? Look at the
product usefulness. Are they solid tools or fluff? Are you getting your
money's worth or paying for hype?
Go to Google.com (or your favorite search engine) and do a search for
"Internet marketing tools". If you place your search subject in quotes
(as done above) Google will pull up around 145,000 results.
Are there any Internet marketing tool companies that operate on the
Golden Rule Principle and have bundled a useful arsenal of online tools
at a truly reasonable price?
Not many. We found a few. Only one or two seem to be really
extraordinary. Most continue to sell individual online tools at very high
Most that offer bundled products and services have seen fit to
bundle a lot "fluff" with a few tools and try to pass that off as a good
deal. Good for them (increases their profits) - bad for you (lightens
your wallet). Happy hunting moms!
copyright © 2004 Robert Decker
Rob and Mona Decker have been full-time home-biz networkers for nine
years and thrive on helping others find their home-based business niche.
Their current focus is matching online business builders with quality
Internet marketing tools that fit their budget.
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