Recipes For Online Failure And Success - Defining The Niche - There is no...
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CAN ANY WEBMASTER HOPE TO BE EVERYTHING TO EVERYONE?
There is no one website on the internet that can be "everything to everyone".
Some have tried to be "everything to everyone" (Yahoo.com, MSN.com), but no internet user spends all of their time on one site, not even on Yahoo or MSN. They still occasionally use the Yahoo or MSN search to find another website to visit. They still occasionally use Yahoo and MSN's competitors to find other websites to visit.
If Yahoo and MSN cannot be everything to everyone, why would you think that you can? They have millions to spend on advertising to help them to become the "destination" website of the internet, and still they cannot pull it off.
THE NICHE RULES THE INTERNET
Large or small in stature, the most successful websites on the internet focus on a niche.
Think about the following niche websites and their focus:
http://www.Cnet.com - Computers and Technology
http://www.Travelocity.com/ - Travel
http://www.Ebay.com/ - Online Auctions
http://www.Overstock.com/ - Product Closeouts
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