Recipes For Online Failure And Success - Defining The Niche
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Every week, there are another several webmasters jumping on the bandwagon and opening their own article directory.These article directories are each developed on different software platforms. There are several article directory platforms available now, and others are in the pipeline.
THE ECONOMIC ENGINE OF ARTICLE DIRECTORIES
These days, most article directories exist to offer advertising space to others. Some utilize Google Adsense at: http://adsense.google.com/ . Some are utilizing the newest competitor in this field, Yahoo's Publisher Network (YPN) at: http://publisher.yahoo.com/ . Others are using any of a number of competing ad networks including the 7Search program which is actually hosted at: http://www.pay-per-search.com/ . Another contextual ad network is Chitika at: http://www.chitika.com/ .
A few article directories are using their sites to deliver advertising for their own products and services.
For each of these sites, the content is hoped to bring traffic to the website via the search engines. And, the website owners hope that the web surfers will arrive to read the articles, and then click their links or purchase their wares.
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