Personalizing Your emails? An Amazing technique that doubles your Click throughs and Profits
by: Radhika VenkataPersonalizing Your emails? An Amazing technique that doubles your Click throughs and Profits!
Are you publishing an ezine or offering an
email course? Are you talking with your subscriber
through your ezine or email course? If so what are
you calling them?
"Hello John"? or
"Hello friend"? or
"Hello"?
If you want to feel the difference between the
above three, stand infront of a mirror and call
yourself with above three ways. Which one is more
pleasing for you? The same with your subscriber too!
What is personalizing of emails means?
At the beginning of the emails instead of starting
the message directly we will call the person by name
like 'Dear John'.
This is possible if you are sending email to one
person or few people.
But here you are dealing with a large subscriber
base...Some thousand emails...
So what to do?
You need a Mailing list Manager that works with this
feature. While you keeping subscription forms, you
need to keep two fields. One for the First name and
second for the email address. So your cgi script
stores your subscribers name in the database.
If you sending emails to your subscribers, you have
to put some code like [FIRSTNAME] or {fname} etc
depending on software instructions. Then the script
replaces this code with actual first name while
sending the message. Pretty cool. Huh?
Some cgi scripts that have these personalization
features:
Mailing list Managers:
http://willmaster.com/master/subscriberpro/index.shtml
http://www.cgisupply.net/mailsupply.html
http://www.worldwidecreations.com/listmanager.htm
http://www.sylconia.com/scripts/newsletter.shtml
http://www.citro.net/scripts/more.shtml
http://www.ubidog.com/scripts/announcer/index.htm
http://www.cosmicperl.com/cosmicmailing.shtml
Follow Up Autoresponders:
http://www.scripts4webmasters.com/autoresponder.shtml
http://www.autoresponseplus.com/
Where can you keep this personalization feature?
=In subject lines of your emails
=At the beginning of emails, ezines or email courses
=Before 'Unsubscribe' link. Ask them they really
want to unsubscribe.
=If you are offering something exciting
Rule of Thumb: Don't Overdo it. It looks odd. If
your subscriber sees his name some 10 times in your
email, next thing he will do is looking for unsubscribe
link.
OK...Very convincing till now. Why should You
personalize your emails?
1. Calling your subscriber in the subject line
of email increases the chances of opening your
email. Their name in the email subjects attracts
the eyes. So more chances of opening it.
I myself scan thru the all subject lines of emails.
Certainly I feel like opening the emails with
my name. But you should be careful with emails
that carry virus to your computer. Some people
send you emails with your name and attachments.
This is especially common with free accounts like
Yahoo, Hotmail etc,.
2. Once your subscriber opens the email there
will be more chances of clicking other links in
your ezine.
3. If you use your subscribers name before any
special offer or an exciting bonus, it catches his
eyes. Leave an extra line above and below the name.
So the name stands a little prominent.
4. When you contact other webmasters for link
exchanges, joint ventures make a habit of
personalizing the emails. It makes lot of difference.
5. You can use this personalization feature on
your websites, membership sites, discussion boards etc.
When the member logs on to your membership site, the
script (usually the script uses cookies to display
your members name) automatically displaces their
names welcoming them.
TWO LAST 'NEVER DO IT' tips: Some people write the
message templates and copy and paste them in their
email programms and send them to different people.
These templates if has a name on it and you are
sending it to a person with different name, it looks
very very embarassing. So check the names before
sending email messages.
Another is DON'T misspell the names. Especially
the person is from different country, you may not
be familiar with those names. So check twice before
clicking send button.
One last note...
Try experimenting by implementing different features
in your ezines and see how the subscribers response
and your expected results.
----------------------------------------------------------------
Radhika Venkata
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----------------------------------------------------------------
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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