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Personalizing Your emails? An Amazing technique that doubles your Click throughs and Profits
By: Developer Shed
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    Personalizing Your emails? An Amazing technique that doubles your Click throughs and Profits
     by: Radhika Venkata

    Personalizing Your emails? An Amazing technique that doubles your Click throughs and Profits!

    Are you publishing an ezine or offering an
    email course? Are you talking with your subscriber
    through your ezine or email course? If so what are
    you calling them?

    "Hello John"? or
    "Hello friend"? or

    If you want to feel the difference between the
    above three, stand infront of a mirror and call
    yourself with above three ways. Which one is more
    pleasing for you? The same with your subscriber too!

    What is personalizing of emails means?

    At the beginning of the emails instead of starting
    the message directly we will call the person by name
    like 'Dear John'.

    This is possible if you are sending email to one
    person or few people.

    But here you are dealing with a large subscriber
    base...Some thousand emails...

    So what to do?

    You need a Mailing list Manager that works with this
    feature. While you keeping subscription forms, you
    need to keep two fields. One for the First name and
    second for the email address. So your cgi script
    stores your subscribers name in the database.

    If you sending emails to your subscribers, you have
    to put some code like [FIRSTNAME] or {fname} etc
    depending on software instructions. Then the script
    replaces this code with actual first name while
    sending the message. Pretty cool. Huh?

    Some cgi scripts that have these personalization

    Mailing list Managers:

    Follow Up Autoresponders:

    Where can you keep this personalization feature?

    =In subject lines of your emails
    =At the beginning of emails, ezines or email courses
    =Before 'Unsubscribe' link. Ask them they really
    want to unsubscribe.
    =If you are offering something exciting

    Rule of Thumb: Don't Overdo it. It looks odd. If
    your subscriber sees his name some 10 times in your
    email, next thing he will do is looking for unsubscribe

    OK...Very convincing till now. Why should You
    personalize your emails?

    1. Calling your subscriber in the subject line
    of email increases the chances of opening your
    email. Their name in the email subjects attracts
    the eyes. So more chances of opening it.

    I myself scan thru the all subject lines of emails.
    Certainly I feel like opening the emails with
    my name. But you should be careful with emails
    that carry virus to your computer. Some people
    send you emails with your name and attachments.
    This is especially common with free accounts like
    Yahoo, Hotmail etc,.

    2. Once your subscriber opens the email there
    will be more chances of clicking other links in
    your ezine.

    3. If you use your subscribers name before any
    special offer or an exciting bonus, it catches his
    eyes. Leave an extra line above and below the name.
    So the name stands a little prominent.

    4. When you contact other webmasters for link
    exchanges, joint ventures make a habit of
    personalizing the emails. It makes lot of difference.

    5. You can use this personalization feature on
    your websites, membership sites, discussion boards etc.
    When the member logs on to your membership site, the
    script (usually the script uses cookies to display
    your members name) automatically displaces their
    names welcoming them.

    TWO LAST 'NEVER DO IT' tips: Some people write the
    message templates and copy and paste them in their
    email programms and send them to different people.
    These templates if has a name on it and you are
    sending it to a person with different name, it looks
    very very embarassing. So check the names before
    sending email messages.

    Another is DON'T misspell the names. Especially
    the person is from different country, you may not
    be familiar with those names. So check twice before
    clicking send button.

    One last note...

    Try experimenting by implementing different features
    in your ezines and see how the subscribers response
    and your expected results.

    Radhika Venkata
    Subscribe to 'EbookBiz Magazine' which is completely focused on
    ebook business and Internet Marketing. Receive FREE Ebooks with
    Resale rights every month!
    Webmaster Resources: List Your product, ezine or web site free!

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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