Owning Your Category Online - Is Our Website Broken?
(Page 1 of 6 )
"Owning your business category online is more than just a few keywords... Is your website broken?"
Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and you can't afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.
It's not about just looking forward, but moving forward and taking some ownership. Every business online today is worried about being found in the Top 10 Search Engines and Directories for their products or services - and they should be! Statistics still make them (search engines) the number one stop for all surfers.
But, just for a moment let's imagine that these search engines and directories provide the most relevant results. That's right, let's just say for the sake of this article, that they all work extremely well. O.K?
Now, since we believe that our products or services are way more relevant than those companies listed above us in (today's) search engines results - we have to admit something is wrong... but remember, the search engines are perfect.
We all know you can buy your keywords in Google™ and Overture™ right? Does that make you the best? (not.) Do surfers know this? (Yes.) Does it make your business (your website) any more relevant? (No.) It does put businesses with a larger budget at the top of the pile again, that's all. Is this why many of us don't click on sponsored links? (Ahem...)
If the search engines were (are) perfect, then let's get back to something else being wrong. Hmmm, my website must be broken! Wow, somebody is actually staying with me here.. My website must be broken?
Next: Why else would... >>
More Online Business Help Articles
More By Jase Dow
