Nurturing Relationships With Your Website Visitors: How To Keep Customers Coming Back - How about a...
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5. How about a weekly puzzle? I had great luck with a puzzle I used to run in a biweekly e-zine. Visitors loved it and kept coming back for more. Craft the puzzle around your business or industry. For example, come up with a 9-letter word with just one of each letter that has something to do with your industry, and then make it into a sudoku.
6. Start up an advice column. Become the Dear Abby of your industry. Provide readers with relevant, substantive advice and increase traffic while cementing relationships.
7. Offer online seminars and training programs. Though these programs do not need to be synchronous, consider chunking up the material so you can provide personalized feedback at intervals along the way.
8. Build a message board or forum to allow customers, visitors, and other businesses to communicate with one another. Make sure you also play an active role in these communications to further cement these relationships.
The key to successful search engine relationship marketing is to keep a dialog going with your site visitors. Give them valuable content, let them have access to you, and encourage them to participate in your site. Not all of these suggestions will work for every site – know your customers and pick what works for them. When you have succeeded in building a relationship, they will keep coming back to your oasis in the cyber desert.
About The Author
Mary Anne Donovan is both a scholar and a practitioner, a balance that "gives me the best of both worlds: the theory behind digital communications and the hands-on experience to know what really works and what doesn't." She is in her tenth year as a professor of technical writing and business communications while at the same time serves as Vice President and Director of U.S. Operations for SEO Literacy Consultants, Inc., a search engine optimization consulting and training company. Mary Anne has worked with computers since they first came out of the closet and into more general application, starting with computerized quality control systems for Kodak photographic and printing processes and now with the fine points of SEO theory and application.
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