Online Business Help

  Homes arrow Online Business Help arrow Page 2 - Nurturing Relationships With Your Website Vis...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Nurturing Relationships With Your Website Visitors: How To Keep Customers Coming Back
By: Mary Anne Donovan
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:
  • Nurturing Relationships With Your Website Visitors: How To Keep Customers Coming Back
  • The first, though...
  • How about a...

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Nurturing Relationships With Your Website Visitors: How To Keep Customers Coming Back - The first, though...

    (Page 2 of 3 )

    The first, though seemingly obvious thing you need to do is make it an objective for your site – a priority objective. Once you do that, you can consider and employ specific strategies such as:

    1. Identify and describe, as closely as you possibly can, your target customer or visitor. And unless you are a Kodak or Motorola, don't pretend to be all things to all people. The Internet is about customization – the days of the Industrial Revolution where one size fits all due to manufacturing economies of scale are gone!

    2. Content that communicates. Once you have figured out who your target audience is and what content would be valuable to them, fill your web site with lots of it. And make sure to keep your content dynamic – if a document is out of date, your customer may be lost! This is the easiest way to keep an ongoing dialog with visitors.

    3. Make yourself accessible. Your photo should also be on your site, as well as your contact information, including email, telephone, and address. Put this contact information in an obvious place – a page labeled “Contact Us”, for example. The best contact information is a physical location - because brick and mortar gives people an important link to reality.

    4. Appoint an editorial staff. Advertise for and then appoint a group of individuals with industry credibility to serve as regular contributors to your web site content. Have a weekly, rotating column. Encourage users to write in response to your columnists/editors. Ah, and one very important thing – publish their photos and if they agree, their email addresses. If they don't want to give out their personal email, then give them one on your server.

    More Online Business Help Articles
    More By Jase Dow



    - Social Media: An Analogy
    - Make a Digital Trail for Site Performance
    - Communication is Key Even in SEO
    - Look Past Your Web Analytics Blinders
    - Everything is Marketing
    - How to Be Transparent Online
    - Respecting Customer Privacy in Social Media
    - Testing Your Site For the Holidays
    - Speak Your Customer`s Language
    - Don`t Ignore Social Media
    - Focus on Business Goals, Not the Internet
    - Solve Problems to Make Money Online
    - Offering Coupons Without Alienating Customers
    - Build Relationships to Build Conversions
    - Online Reviews Matter More Than You Think

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap