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Networking Your Home Business within Circles of Influence
By: Developer Shed
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    Networking Your Home Business within Circles of Influence
    by Stone Evans

    When you need an auto mechanic or an air conditioning repairman,
    where do you turn for help? Sure, some people turn to the yellow
    pages. But most will turn to friends and family and ask if they
    know of anyone who can do the work.

    The best place for your business to be positioned is to be the
    business on the tips of the tongues of the people asked to make
    the referral.

    THE 300 RULE

    Preachers, funeral directors and people in a few other
    professions have learned "the 300 rule" through their own
    personal experience.

    "The 300 rule" states that the average person knows 300 people
    on a friendly level. Wedding planners tend to make reservations
    for 300 guests. Funeral directors tend to need to make room for
    300 mourners. You get the idea.


    Imagine your circle of friends, family and acquaintances, a.k.a.
    your circle of influence. Now, draw your circle of influence as
    a circle on a blank piece of paper.

    Next, contemplate the people in your parents' circle of
    influence. Some people who know your parents also know you.
    Therefore, you will share some influence with the people your
    folks know. Now draw your parents' circle of influence on your
    piece of paper.

    Your circle and your parents' circle will intersect in one area,
    although the larger majority of the two circles will not
    intersect. If you are like most people, the two circles on your
    page at this point looks very similar to the MasterCard logo.

    Now imagine drawing a page full of intersecting circles, each
    circle representing the circle of influence of the people who
    are within your own circle of influence. Imagine trying to
    encapsulate an accurate rendering of where your circle and the
    circle of your friends will actually intersect.

    Some circles will share a large area of space, while others will
    barely cover one another.

    Actually, you can only imagine at this point what your piece of
    paper will look like. The actual layout of the circles imagined
    in this analogy is simply too overwhelming for the mind to


    300 multiplied by 300 equals 90,000. By using the analogy of
    doodles in the previous section, the average person can actually
    network with up to 90,000 people! Even factoring in the overlap,
    one can still probably network with 50,000 people through their
    own circle of influence!

    Simply amazing, isn't it?


    There are 300 people on this planet whom you have a reasonable
    amount of influence. Take advantage of this fact. Make darn sure
    that every person within your own circle of influence KNOWS that
    you are in business for yourself, and make sure they understand
    what your business offers.

    When your friend is asked to make a referral, they will
    recommend you.


    When people ask your friends for a referral and your friend
    mentions your business, that is passive referral networking.

    Active referral networking is when you can get your friends go
    directly to their friends and say "Hey, I have a friend who just
    started a business. If you are in need of what he offers or you
    know someone who will need his services, would you please give
    my friend a call or make the referral to his business?"

    If you can get even a portion of the people in your own circle
    of influence to actively refer your business, then you have
    built the foundation to build an advertising campaign even more
    effective than the average local television advertising campaign.

    Think about that for a moment.

    Most people only dream of reaching 50,000 potential customers
    with their television advertising dollars. You now have the
    knowledge to reach 50,000 people without spending a single penny.

    About the author:
    Stone Evans owns the Home Business Resource Directory where
    you can find everything you'll ever need to start, run and grow a
    home based business at:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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