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Multiple Streams of Income
By: Developer Shed
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    Multiple Streams of Income
    by Dave Brown

    More and more people are searching for the road to riches
    online. This program looks great, so they try it. It
    doesn't work out, so next month they try something else.
    They continue to search for the thing that will make a
    killing for them. But rarely does anyone find it. Why

    The answer is simple. There are very few ways to make a
    killing online (or offline). And if you do manage it, it
    sometimes only lasts for a few months before dying out.
    You make a bundle quick, then you've just got a monthly
    trickle (or nothing at all).

    So how can you do it? The best thing to do may be to
    forget about it and give up.

    Yep. Don't bother trying to hit it big with a single shot.
    Even if you do, you'll probably have an unstable income.

    What you really want is multiple streams flowing in. As
    many as possible. Even if none of them make a lot by
    themselves, together they can add up to a lot.

    It's important to create as many sources as possible. If
    you're just relying on a single source of income, then
    you're always on the edge of disaster. Most people have
    just one source of income - their jobs.

    But look at the dot com crash a few years ago. People with
    "secure" jobs got laid off and suddenly had no income.
    And many of them couldn't get another job for months, or
    even years. Their only source of support disappeared
    without warning.

    It's the same online. Just last year, I saw one person who
    thought he had it made after he created 2 ebooks that
    sold like wildfire. He had it made for maybe 10 months,
    but then his ebooks stopped selling and his cash stopped

    This year, I've seen people find a couple of affiliate
    programs that started paying out like crazy and they feel
    like they've struck gold. But with only 2 or 3 products
    to sell, the gold mine is very small.

    You need enough streams flowing that you won't be
    seriously hurt if a few dry up. Because nothing is
    completely secure.

    Last month, my wife and I had 42 separate sources of
    income. The smallest only made $6, but I'll take it.
    Others made a lot more than that. But I'm not at all
    satisfied with that. I still need to create more.

    Here are just a handful of reasons why your sales could
    suddenly stop:

    * If you rely on your email list to generate sales, spam
    filters could significantly interfere with that.

    * If you rely on traffic from other sites, those other
    sites might remove your links, or they might just
    disappear all together. So make sure you have *lots* of

    * If you rely on free traffic from search engines, one or
    more search engines may change their algorithms and your
    listings could drop out of sight. This recently happened
    to a lot of people when Google changed their algorithm.
    The more web pages you have up, the more secure you'll

    * If you rely on traffic from ppc search engines, then
    what happens if your keywords suddenly become competitive?
    You may not be able to afford them anymore. So use as
    many keywords as you can. And advertise as many different
    products as you can.

    * If you advertise affiliate products on ppc search
    engines, then you're really in a delicate position. Your
    keywords may become too expensive. Your most important ppc
    search engines could change their policies and disqualify
    your ads. This could be just about anything - changing
    policies on popups, requiring you to send traffic to your
    own site, raising the minimum bid, and on and on. Or the
    merchant could change their site - add a popup, add a
    Paypal payment button, add lots of affiliate links or ads,
    or just shut down the site all together. There are lots
    of dangers there.

    * Whatever you sell could lose popularity. People may just
    lose interest in it. So try to sell as many products and
    services as you possibly can.

    There are plenty more reasons, but the point is that you
    shouldn't rely on just one or a few streams of income.
    Build as many as possible, and make them as big as

    I'm not saying you shouldn't be excited if you find
    something that makes you $10,000 a month. Just don't make
    the mistake of thinking you're set for life.

    Keep thinking about how you can create more and more

    Dave Brown is a self-taught marketer and software
    developer. He also publishes the uncommon and uniquely
    original newsletter on making the most of your life - A
    Fresh Perspective. You can learn more at
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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