Online Business Help

  Homes arrow Online Business Help arrow Maximizing a public relations presence online
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
ONLINE BUSINESS HELP

Maximizing a public relations presence online
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-01-09

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Maximizing a public relations presence online
    by Pete Prestipino

    Maximizing a public relations presence online - Cashing in on your public relations presence online

    The Web traffic is steadily coming in, a few sales are being made and now it's making you hungry for more. If you're ready to grow your business exponentially and cash in on your previous online PR efforts, maximize your public relations presence online through affiliate or associate programs. Many people would argue that PR has nothing to do with affiliate or associate programs; they could not be more wrong.

    What is an affiliate or associate program?
    Affiliate (or associate) programs enable online businesses to expand their sales force to global proportions. When an online business starts an affiliate program, they agree to pay affiliates or associates a percentage of a sale. Since there are millions of websites online that are looking to make money from their website through affiliations with other companies, your online business can capitalize on their desire to promote products and services.

    What is the online PR benefit of starting an affiliate or associate program?
    There are at least two reason why starting an affiliate program can benefit your online PR efforts. The first is that affiliate will place your image with an embedded link to your site on their web pages. The benefit of this is two-fold: the first being the increase in the number of quality links pointing to your site and the second being the increase in branding your company will receive when your affiliate places your logo or other related content (keyword-heavy material) on their site.

    And what does it have to do with online public relations?
    It is common for sites that have affiliate programs to place higher on search engines than those without. The reason is that search engines weight sites with more links higher than those without. Going a step further, a few search engines rate the quality of links pointing to your site differently. That means if you pick and choose the affiliate relationships that will most benefit your site you will truly start capitalizing on the online PR efforts. Many successful affiliate program managers provide content for their affiliate to place on their site. Whether it is a business brief, a feature article or a twenty five word keyword dense description of your company, its products or services, providing content that appeals to the users of the affiliates site will not only benefit the affiliate in making additional sales on behalf of your organization but improve the quality of the links pointing to your site.

    Peter Prestipino is the founder and principal of SCG - Swirling Circle Online PR Group providing Internet solutions to small and medium sized businesses through online PR efforts such as mini-website development, link building, press releases and product reviews. For more information, visit http://www.SwirlingCircle.com.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Online Business Help Articles
    More By Developer Shed

       

    ONLINE BUSINESS HELP ARTICLES

    - Social Media: An Analogy
    - Make a Digital Trail for Site Performance
    - Communication is Key Even in SEO
    - Look Past Your Web Analytics Blinders
    - Everything is Marketing
    - How to Be Transparent Online
    - Respecting Customer Privacy in Social Media
    - Testing Your Site For the Holidays
    - Speak Your Customer`s Language
    - Don`t Ignore Social Media
    - Focus on Business Goals, Not the Internet
    - Solve Problems to Make Money Online
    - Offering Coupons Without Alienating Customers
    - Build Relationships to Build Conversions
    - Online Reviews Matter More Than You Think

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap