Maximize Attention for Your Small Business
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If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get.
As a small business owner you probably don’t have millions of dollars to spend on advertising campaigns to drill your company’s name into your prospects minds. That’s okay. Many small business owners find their success by effectively developing and using their marketing message. You can use your marketing message to position your business in such a way that your prospects will think of you when they decide it’s time to take action to tackle a problem they have that you help solve.
A marketing message is not a slogan or catch phrase. There is an important difference. An effective marketing message speaks directly to a specific audience and features benefits, results and the value of a product or service. Slogans and catch phrases often have nothing to do with a specific market or results and benefits. Slogans and catch phrases are used by big companies to imprint their corporate image in our minds simply by sheer repetition. They need not relate to hamburgers or sneakers for us to immediately associate a couple of words with the appropriate company.
Here are five simple steps you can take to help maximize attention for your business.
1. Drop the Slogan
If you’re using a slogan or catch phrase to market your small business you’re probably missing opportunities to have prospects identify you as the solution to their problem. If your slogan does not clearly identify the population you serve and the results you provide you are definitely allowing business to pass you by.
Make the decision to drop the slogan and develop and use a marketing message. You will increase your ability to develop new business.
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