Managing an Internet Business for Working Parents - Offer diversity in...
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Offer diversity in your advertisement many misunderstood advertisement has caused an inconvenience for some well known business owners:
Calvin Klein was once boycotted for showing off ads of Calvin Klein apparel featuring the model, Kate Moss, were attacked by a group called Boycott Anorexia Marketing , which objects to ads that glamorize excessive thinness in women.
A commercial for Black Flag insecticide was modified after a veteran group protested the playing of taps over dead bugs.
Nike ads starring cartoon Porky Pig drew attention to the National Stuttering project, which argues that advertiser who make fun of stuttering make it difficult for stutters to get respect.
As innocent as these advertisements may sound they can seem offense to some folks, therefore, accommodation it's necessary to let them know that no harm was intended.
Choice of Words
Choosing the right words to describe your product is also important. For example, if you were to sell gardening tools, your advertising reads
"Cheap gardening tools for your home garden", this statement implicates that they are of poor quality. "cheap" can be replaced by "inexpensive", "reasonable priced" or any other similar words. Write down a good catchy classified that will give them a thorough visual description of the product.
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