Maintaining Your Business Website - Here’s are a...
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Here’s are a few questions that, once answered, will help ensure that your Web site’s message is as appealing as its design. Go over these points with the designer before the design process begins as the answers will help determine the direction your Web site’s design should take.
What Is The Purpose Of Your Web Site?
Most business Web sites have two purposes: (1) to educate the consumer and, (2) to sell them products or services. If you sell shoes, for example, the purpose of your Web site is to educate potential customers on the quality and durability of your shoes and as a result, to sell them shoes. If you paint houses the purpose of your Web site is to educate home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining the purpose of your Web site you will give the designer the information required to create a Web site that best conveys that purpose to your target audience.
Who Is My Target Audience?
Your target audience consists of those folks you want to attract to your Web site: potential and current customers, future and current employees, possible investors, etc. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital since your Web site should be designed specifically to appeal to your target audience.
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