Maintaining Your Business Website
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QUESTION: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.
ANSWER:
When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor’s teenage son. If my assumption is correct, then read on. If not, go ahead and flip over to the comics section. You will get no good out of the advice I’m about to give, so you might as well consult Dilbert for your hot business tips.
Should you build and maintain your business Web site yourself or pay someone to do it for you? Let me answer your question with a couple of my own. Number one: is building and maintaining Web sites the key focus of your business? Number two: could your time be better spent doing more important things like, oh I don’t know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site.
Remember this: every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business. In other words, every minute you spend focusing on tasks that do not contribute to the growth of your business and thereby increase your bottom line is time wasted.
If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn’t take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites.
Next: Case in point... >>
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