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Lessons from the masters - getting it right
By: Jase Dow
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    Table of Contents:
  • Lessons from the masters - getting it right
  • Most of us...
  • If a company...
  • Most people are...
  • If you're lucky...
  • Tim's ideas are...
  • Running a business...
  • Tim's business plan...
  • Whether you're polishing...
  • Managing without the...
  • Running your own...
  • Heinz Kleinwald runs...
  • Nobody could ever...
  • But I do...

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    Lessons from the masters - getting it right - Whether you're polishing...

    (Page 9 of 14 )

    Whether you're polishing an interface or working on your website, you need to understand that the packaging is a critical factor. If you keep telling yourself that people will be able to look past your clunky graphics and appreciate the advanced features within, then you're wrong. Very wrong. A brilliant application that looks like something out of the Windows 3.x era is never going to make it.

    Courage, bravery and slingshots.

    As I mentioned earlier, being overly cautious can be a dangerous thing for a businessman. Jumping headfirst into anything can also be a seriously bad idea, but sometimes things that initially appear to be ill-thought through can prove to be a very clever move indeed.

    Nathan Peter's company competes with one of the biggest and most widely known software producers in the world. Many might dismiss his venture as hopeless and doomed to fail, but Nathan would have to disagree. He believes that no matter how dominated a market may be by one single company, there is always room for someone else. And his company is living proof that you don't need to be the biggest to do very well for yourself.

    There is no point in reinventing the wheel, least of all in a market where there already are thousands of minor variations. However, if you can offer something significant that gives you a unique advantage, you should be milking it to the full. If you're a David offering something that Goliath can't provide, it's time to whip out your slingshot and face him head on. Just make sure that people actually want what you're offering. Well-placed courage has a high chance of success - foolhardiness doesn't.

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