Lessons from the masters - getting it right - Tim's business plan...
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Tim's business plan succeeded because it was built on a number of unique strengths. The first was that he was utterly realistic. He budgeted to make a loss for the first twelve months, he planned on spending money on outside talent from the outset, and he never allowed his imagination to pull him too far away from reality. Nevertheless, his main strength was that it took him one single day to research, plan and write his business plan. Day two saw him turning his basement into his office, and day three saw him start working on his software.
In five years time, you may well have the world's best business plan for the world's worst product. Don't allow yourself the self-defeating luxury of procrastination via a business plan. It'll get you nowhere.
Style, taste and selling the skin-deep.
Often overlooked and impossible to imitate, style is one of those attributes that you either have or you don't. Imitations just don't cut it. While this may mean that you or I are forever doomed, there is still hope for our companies. Even if our own sense our style leaves much to be desired, there are plenty of companies out there who can assist us.
Take advantage of the professional services that are available, and ensure that your software looks every bit as slick and professional as you know it is. Think about it - there is nothing that isn't judged by appearance. It would probably be possible to fit some of the power, smoothness and sophistication of a BMW engine into any old rusty body- but would people look at it and want to buy it? I think not.
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