Lessons from the masters - getting it right - Heinz Kleinwald runs...
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Heinz Kleinwald runs a one-man show from Germany. But while everything rests on his shoulders, he's very eager to outsource - in fact, he's got it down to a fine art. Heinz uses outside companies to design his website, create his logos, write his copy, prepare and distribute his press releases, keep on top of his marketing, handle his CPC campaigns, take care of his accounting and even take his phone calls.
Even though he's on his own, Heinz now sells four very different applications. Each targeting a different market, and each with their own website. Amazingly, Heinz even has the time to release reasonably regular updates, although he admits that he's nearing his limit for what he can deal with. Not that this has stopped him working on product number five, scheduled for release by the end of the year.
Darren Hansen's company came into existence with two products. Both reasonably similar, with identical markets. When Darren realized that he was onto a good thing, he invested time and money into building them up. As the products' name and popularity grew, so did their sales. Yet even as new monthly sales records were being broken, Darren did not pause to rest on his laurels even for a day. He was already working on two new products, targeting completely different markets. It's fair to say that he's never looked back.
Darren is a firm believer in not carrying all your eggs in one basket. Effectively, he's now carrying eight different eggs in six very different baskets. Even if there's an omelette or two around the corner, Darren's future looks good.
An ear to the ground; looking beyond the bubble.
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